"It’s more intuitive because we’ve actually reduced the amount of information on the home screen," said Nair, pointing to larger fonts and bigger touch zones that make for easier targets when driving. If anything, it feels like Ford reined in its ambitions in favor of delivering a simplified system that’s destined to be used up and down its vehicle lineup. But Sync 3 isn’t some grand reimagining of your vehicle’s dashboard. "It’s more research than we’ve ever done for any vehicle line, any product, any feature in our history," he said. Raj Nair, Ford’s CTO of global product development, said the company went out of its way to understand what customers are looking for. Striking harmony between your phone and car is something every auto manufacturer is pursuing after all, over 80 percent of Ford customers are now carrying smartphones.
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